The "rice (gohan) burger" seeks to find a harmonious middle-ground between Western and Asian consumer tastes, according to McDonald's. Toyama said the decision to launch the rice burger bun was based on customer feedback and on market research that showed that people in Japan in their 30s and 40s preferred rice over bread for dinner, while still being fond of the staple teriyaki and fried chicken burgers they’d eaten as teenagers and young adults. Everyone had a lot of hope for what it would be,” Kokoro Toyama, McDonald’s Japan rice burger representative, told CNN Business. People didn’t know there was going to be a new product so it created a lot of suspense. Others hoped for the return of a curry, rice and fried pork cutlet dish that graced McDonald’s Japanese lunch menus in the 1990s. A few Japanese rice farms offered to become McDonald’s suppliers. Some social media users predicted the arrival of the rice burger bun and thanked McDonald’s. That message has already racked up over 233,000 likes and 56,000 retweets.
“Ahhh … I really wanna eat rice,” the company tweeted Saturday. 詳しくは→ /ktnbLLMhaq- マクドナルド January 28, 2020Īhead of its launch, McDonald’s Japan fired off a cryptic tweet that caused a stir among Twitter users. They will be sold nationwide for a limited time as part of a “Night Mac” menu that’s available between 5 p.m. The burger comes in three varieties: rice teriyaki, rice bacon lettuce and rice fried chicken. The buns are made from homegrown rice and are glazed with a savory soy sauce that McDonald’s says will allow consumers to “enjoy the usual burger taste while enjoying the exquisite harmony of a new flavor stemming from an unexpected combination.” The rice burger bun, or “gohan” burger in Japanese, “offers a new taste by changing the bun into a specially made rice bun while keeping the ingredients and seasoning of the classic burger,” according to McDonald’s Japan.
McDonald’s released a burger bun made with rice in Japan - and the news is sending the Japanese internet into a frenzy.
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